June 2008
Lender Lead Solutions announces plans to rebrand under the Senior Lending Network name
- 2008 -

January 2008
The Company announces its name change to World Alliance Financial
August 2007
The Company is acquired by KBC Financial Products and becomes a member of the
KBC Group, one of the largest banks in Europe.
July 2007
Lender Leads Solutions establishes LLS University to continue to educate professionals in the reverse mortgage industry.
- 2007 -

June 2007
The Company opens its Michigan National Sales Center
- 2006 -

2006
The Company changes its business strategy to focus on reverse mortgages and limits forward mortgage efforts
2005
Robert Wagner becomes spokesperson of the Senior Lending Network
- 2005 -

2005
Lender Lead Solutions is founded to provide reverse and refinancing mortgage leads to the
mortgage community.
- 2004 -

2004
Senior Lending Network is founded to educate seniors on reverse mortgages
- 2000 -

2000
Vertical Lend, Inc. is founded to assist financial professionals in originating
forward mortgages.
- 1994 -

1994
Mortgage Warehouse is founded as a retail mortgage broker